Amsterdam, 1983. Alfred Heineken, one of the world's wealthiest brewers and arguably the most influential man in Holland, is kidnapped by a gang of young hoodlums and held for ransom. Chained to the wall of a cold, cramped cell for 21 grueling days, the business magnate is subjected to humiliation at the hands of the kidnappers. But when the ransom is paid and Heineken is set free, he embarks on a personal vendetta to find his captors and exact revenge.